The notion of haunology explores the idea of the “past inside the present” – this idea derived from Jacques Derrida. Derrida’s Specters of Marx suggests “we are haunted by the ghosts of the past, and in a sense the ghost of the futures”. In other words, the present exists only with the respect to the past.

Indubitably, new media and technologies even media devices change our experience or time. Here, fast developing technologies allow us to live in comfortable environment/circumstance such as archives, ubiquitous computer, etc. for an example, Google Glass is hauntological. With Glass, time is indeed out of joint, and what it is haunted by is the future. The future son who watches that childhood video, or the gathering of friends who witness that skydive, beers in hand congratulating. The anticipation of another viewing – because that is the logic of why record? – and yet a future viewing that will never happen (Haute Pop 2013).

Rushkoff argues that we no longer have a sense of a future, of goals, of direction at all. We have a completely new relationship to time; we live in an always-on “now,” where the priorities of this moment seem to be everything. I understand his argument that everything is changing so quickly and we strive for moment not to take away or impact on our decision. The advanced technologies influence and change our behaviors with a quick pace. Besides, it will change our memory and perception reflecting the future and tell us what is important in the moments we were not concentrating on when it happened.

Especially, my everyday life relies mainly on new technologies. For instance, I take a photo rather taking a note and record a video for the moments. Additionally, these photos and videos are manageable through iCloud or iTunes. It allows me to archive all the data therefore I do not have to remember the information, simply open archived files. It can also be restored anytime whereas I cannot restore my lost memories or bring back good memories. Yes, the introduction of new technologies makes my life much easier and smarter than ever before. Sometimes I write a blog post and upload my Facebook status, photos or check in features in order to record the moment such as what I dreamed and thought a year ago. These blog post and photos can remember exactly whether it was beautiful, romantic or a silly joke.

WK #11: Hauntology


Rushkoff, Douglas (2012) ‘Present Shock’, viewed on 23 May 2013, accessed at <http://www.rushkoff.com/present-shock/>.

Wikipedia, 2013, ‘Hauntology’, viewed on 23 May 2013, accessed at <http://en.wikipedia.org/wiki/Hauntology>.


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