A large number of social organizations began to use new media technologies or social media such as Twitter, Facebook and YouTube to facilitate communications and encourage interaction between one and another user. Indeed, its significant changes in contemporary society could happen due to networking techniques. It became one of powerful/interactive tools to share their thoughts and opinions for ideal solution, even increasing user/audience participation and engagement. Additionally, it allows individuals to communicate and exchange information through the internet, namely social media as openness and anti-corruption tools for societies (Curtis 2011).
An example of GetUp in Australia explains how they could manage its campaign through the internet and encourage the community to take an active role in political decisions (GetUp! 2005). Indeed, GetUp! Action for Australia website, there is a little box where you can put your email address and get involved.
Furthermore, Andrew mentions Coalition of the Willing – this dynamic social organization aims to arouse people’s interest and concern about global climate change. It is a collaborative animated film and web-based event about an online war against global warming in a ‘post Copenhagen’ world. 24 artists from around the world using varied and eclectic film making techniques to increase awareness for seriousness of climate change. This film offers a response to the major problem of our time: how to galvanize and enlist the global public in the fight against global warming. This optimistic and principled film explores how we could use new Internet technologies to leverage the powers of activists, experts, and ordinary citizens in collaborative ventures to combat climate change. Through analyses of swarm activity and social revolution, ‘Coalition of the Willing’ makes a compelling case for the new online activism and explains how to hand the fight against global warming to the people (Ostrom 2010).
Moreover, new technologies enable us to access enormous information and provide any goods and services based on open source economies. It means opening access to the information and technology which enables a different economic system to be realized, one based on the integration of natural ecology, social ecology, and industrial ecology. This economic system is based on open access – based on widely accessible information and associated access to productive capital – distributed into the hands of an increased number of people such as open source software Linux, Firefox Wikipedia, etc (P2P Foundation 2009).
I agree if people concern more and participate actively enough in micropolitics to make the change that they really want for this world, doubtlessly everyone including me should engage ourselves in political activity in order for the improvement of “real” democracy. Besides, these social organizations heavily influence on the government to be more transparent and improve its effectiveness of decision making.
WK #9: Social Organization
Coalition of the Willing 2010, viewed on 9 May 2013, accessed at <http://coalitionofthewilling.org.uk/>.
‘Coalition of the Willing’, YouTube, viewed on 9 May 2013, accessed at <http://www.youtube.com/watch?v=OwSzDZnNjUk>.
Curtis, A 2011, ‘New Media of Mass Communication’ viewed on 9 May 2013, accessed at <http://www.uncp.edu/home/acurtis/NewMedia/NewMediaCommunicationTechnologies.html>.
GetUp! Action for Australia 2005, viewed on 9 May 2013, accessed at <http://www.getup.org.au>.
Ostrom, Elinor (2010) ‘A Multi-Scale Approach to Coping with Climate Change and Other Collective Action Problems’, Solutions: for a sustainable and desirable future 1(2)