ARTS3091, week5 – Reality

An advancement of technologies introduces multiple and shifting realities and therefore it changes our personal experience at the meeting of perception, memory, habit, etc. Besides, introduction of the information age have been able to transform from analog-contents to digital-contents such as 3D games, computer and motion graphics, science fiction film, etc. Especially, the movie ‘Matrix’ explains a dystopian future in which reality as perceived by most humans is actually a simulated reality or cyberspace called ‘the Matrix’. It shows an example of realities between augmented reality and mixed reality. Additionally, augmented reality first comes from the movie ‘Minority Report’, where imagery is nonchalantly flung onto translucent screens via gloved gestures, and personalized advertorials bombard consumers – the main character can sense the presence of objects around him using augmented technologies (Breeze 2012).


Here, virtual reality transplants us into separate, isolated realities—that is, it replaces our sense of belonging within one sensory environment with that of another which applies to computer simulated environments that can simulate physical presence in places in the real world, as well as in imaginary worlds. Augmented reality however, serves to enhance our experience of perception of reality when engaging with live (but heavily mediated) views of real-world (Wikipedia 2013).

As modern technologies have been developing, they also allow us to experience proprioception through technology device. According to Drell, she mentions how virtual reality and augmented reality are closely related to our lives. In addition, we are able to experience new reality world through mobile application. It combines virtual date into the physical real world by utilizing the iPhone 3GS or an Android phone’s compass, camera, and GPS system. Therefore, you can see things like the location of Twitter users and local restaurants in the physical world, even if they are miles away (Drell 2012). For an example, augmented technologies can be easily applied into our life – we can simply click sofa, desk or certain to decorate the house, comparing which color is better. Similarly, web social shopper is no longer visit actual store to buy, but rather simply click the mouse button and purchase items via online shopping sites (McMillan 2013).

Advanced media technologies enable us to experience and sense such memories, perceptions, sensation and thoughts and also it changes us adjust to social and cultural changes as well. Augmented Reality – as both a concept and an emergent technological field – has the potential to impact our future but how will it change the way we live?

The word for blog week #5: augmented


‘Augmented Reality’, Wikipedia, viewed on 10 April 2013, accessed at <>.

Breeze, M 2012, ‘How augmented reality will change the way we live’, The Next Web, viewed on 10 April 2013, accessed at <>.

Drell, L 2012, ‘7 Ways Augmented Reality Will Improve Your Life’, Mashable, viewed on 10 April 2013, accessed at <>.

McMillan, S 2013, ‘Augmented Reality – Seeing is Beliving’, Communication Arts, viewed on 10 April 2013, accessed at <>.

‘Tesco Homeplus Virtual Subway Store in South Korea’, YouTube, viewed on 10 April 2013, accessed at <>.

‘Virtual Reality’, Wikipedia, viewed on 10 April 2013, accessed at <>.


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